NOT YOUR AVERAGE EVERYDAY
ECO-FRIENDLY CLOTHING BRAND
TM
Sustainable Clothing. Yes, Please.
FASHION THAT LOOKS GOOD AND FEELS GOOD
WITHOUT COMPROMISING OUR PLANET.
-100 billion clothing garments are produced every year with 92 million tons disposed of in landfills.
-producing a single kilogram of cotton takes around 20,000 liters of water while one cotton t-shirt uses enough water to sustain a human being for 900 days.
Other negative impacts of clothing that ends up in landfills include:
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Soil and Water Pollution: Clothing in landfills often contains chemicals from dyes and treatments. These can leach into the soil and groundwater, compromising ecosystems and even human health.
Greenhouse Gas Emissions: Natural fabrics like cotton and wool emit methane—a potent greenhouse gas—as they decompose anaerobically in landfills. Synthetic fabrics, like polyester, do not decompose but instead release microplastics and other pollutants.
Wasted Resources: Every item of clothing discarded in a landfill represents wasted water, energy, and raw materials used in production. This compromises our planet's finite resources and increases environmental strain.
Land Use Impact: Landfills take up valuable space and disrupt local ecosystems. The more textile waste we generate, the greater the strain on land needed for waste management, which could otherwise support biodiversity or agriculture.
WHY ECO?
Why Eco? Because our Planet should Never take a back-seat to fashion. With 92 million tons of clothing being dumped in landfills each year, the time has come where we don't have to choose between Eco-conscious and fashion-conscious. Why not choose both?
OUR PROMISE
-we only use premium quality and Eco-friendly materials such as recycled polyester made from plastic bottles, ECODEAR plant-based materials and SORONA fabric.
-we use non-toxic inks, plastic free packaging and recycled polyester sourced from plastic bottles to reduce their impact on the environment.
-Ecodear Fabric, a combination of renewable plant-based materials and recycled polyester, can absorb carbon dioxide in the air, helping to lower carbon footprints across the globe. Ecodear has also received various certifications for sustainability, including the Global Recycle Standard and Bluesign certification. Considered one of the more luxurious options available in the textile market today, it is primarily known for its softness, its moisture-wicking properties, and for its durability.
-Sorona Fabric, a unique and luxurious blend of cotton grown to ethical standards and resilient polyester fibers, is Oeko-Tex Standard 100 certified and a Bluesign system partner. The fiber has been tested and proven safe and free from toxic ingredients. it provides stretchability, wrinkle resistance, reduced piling, and moisture-wicking.
-Recycled Polyester, sourced from clear plastic water bottles and before eventually being turned into pellets and spun into premium-quality helps divert plastic and waste away from landfills, where they would take hundreds of years to degrade. it's a resilient, versatile and highly-durable fabric material which requires significantly less raw materials than the amount used in the creation of new fibers.
-We work exclusively with ISO & BSCI certified supply chain partners who adhere to best standards and practices.
-All of our products are made-to-order which serves to eliminate production waste while keeping unsold product out of landfills.
